Consumption preference analysis

In this project, we establish a comprehensive dashboard that serves as a powerful tool for analyzing and visualizing the purchasing characteristics of a company. This dashboard is designed to provide insights into various demographic factors that influence consumer behavior. Specifically, we can examine the number of items sold, segmented by crucial demographic variables such as age, marital status, and education level. By categorizing the data in this manner, we can identify trends and patterns that may reveal how different groups of consumers engage with the products. Furthermore, the dashboard allows us to delve deeper into the types of products purchased, facilitating a nuanced understanding of consumer preferences. For instance, we can analyze whether younger consumers tend to favor certain product categories compared to older demographics, or how marital status might affect purchasing decisions. Additionally, we can assess the impact of education on buying habits, exploring whether higher educational attainment correlates with specific product choices or spending behaviors. This multifaceted approach not only enhances our understanding of the market but also equips us with the necessary data to tailor marketing strategies effectively.

The dashboard was made on Power BI. To open the dashboard you can click on the picture below